Sales Funnel Roadmap: How to Drive More Traffic and Sales Online

Illustration of a sales funnel roadmap
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Having a great sales funnel in place is essential to your success in online business. And you need to use the proven strategies and techniques of master marketers if you want to drive more traffic and convert it into sales. Don’t risk losing out on the profit potential for your business. Use this guide below to create more qualified customers that buy your offer today:

The First Step: Traffic

Getting traffic is the first thing you must do if you want to build a robust sales funnel. Without people visiting your site, you could have the best offer in the world, but no one could buy it. So don’t make the mistake of not driving enough traffic to your blog your site.

Traffic Types

There are various forms of traffic you can leverage to get people to your offer, whether it is a product, service, or piece of information. There are paid advertising methods, and then there are more organic methods that are free. Each one has its pros and cons.

Paid Ads

If you are just starting out, you should consider using paid ads to drive traffic to your landing page (more on how to create a great landing page that converts later). The reason is simple: it’s faster.

Doing the Math

The apparent downside of paid advertising is that it can cut into your budget quickly. You need to know how much you can spend on ads to still turn a profit. If you want to determine this, it’s time to do some quick math.

First, determine how much profit you make from each unit sold of your product. For instance, if you sell T-shirts, and you have a gain of $20 per shirt, then you know you can spend up to $20 to acquire one sale. However, to determine how much you can bid on your online ads will take some more math.

Your conversion rate will play a significant role in your ad strategy. Use your existing conversion rate or research typical conversion rates for your niche to see what you can expect. For example, if you need 100 visitors on your site to get one sale, then your conversion rate is 1 out of 100, or 1%.

Each click on your ad is equivalent to one visitor, as your ad links to your site. So if you need 100 visitors to make $20 profit, then you should make sure you aren’t paying more than $20 for 100 click-throughs. That puts your max bid at 20 cents per click. It is crucial to know this math, as now you can invest as much as possible up to that number. And in marketing, the person who can afford to spend the most wins.

Now that you have done your math to determine what you can afford to pay for ads, it’s time to select a platform. The most prominent players in the game right now are Facebook Ads and Google AdWords. Which one you pick will depend on your product and your needs at the moment.

Google AdWords

The benefit of Google AdWords is that they display for people depending on what they searched for online. For example, if you run an e-commerce shoe store and someone is searching for “red basketball shoes,” you can bid on AdWords so that your ad will show up in the prospect’s window when they do it. The power of AdWords is that you are connecting with people who have the intent to purchase soon.

This purchase intent means that they are lower in the funnel. Essentially, it will cost less to convert your prospects from here because they already know that they need what you have to sell. You don’t need to spend money educating them on their problem and convincing them to do something about it.

Facebook Ads

The primary benefit of Facebook Ads is that you create highly targeted market segments. You can select income brackets, age, location, and interests to target.

That means you don’t waste money showing your ads to people who are not qualified and would never buy. Instead, you can focus on those few potential customers who have the most likelihood of clicking and converting.

SEO – The Final Option

SEO (Search Engine Optimization) is indeed an option for driving traffic in your funnel. It is the more natural way to go about getting visitors. However, it is much slower. SEO depends on ranking your site highly in the search engines.

That takes months and requires writing a lot of content in your niche. As a long-term strategy it is useful, but for the short term, you need to reconsider if paid ads may be a better choice.

The Landing Page: Tips on Effective Persuasion

Once you have people visiting your landing page, you are halfway there. However, you can’t get complacent now. It’s time to take the raw traffic and turn it into sales and signups. But how do you do it?

Social Proof

The first and most influential aspect of your landing page is social proof. Always include testimonials from satisfied customers because it builds confidence in the buyer that you are the real deal.

Pictures

People love visuals and when they’re on the cusp of buying it can help put them in the right emotional state of mind. Pictures are also a great way to show off your product.

Guarantee

No offer is complete without a great money-back guarantee. Whether it’s 30 days or 90 days, make sure your customers can be made whole in the event of dissatisfaction.

When it comes to online advertising, a proper sales funnel is the difference between shooting in the dark and having massive success.

If you use the right tools and strategies that have been proven to work before, you can ensure rapid growth for your startup, product, service, or online education program. So review the tips above and put them into use. That way you won’t miss out, and you’ll be able to start enjoying more profit and growth sooner rather than later.