How to Create a Compelling Ebook that People Will Want to Buy

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Ebook sales have skyrocketed in recent years, and this trend will continue, according to most sources on writing and publishing. But just what is it that makes an eBook successful? Is it the title or description that catches a potential reader’s eye? How important is the reading sample?


Here is a list of five of the most important things you can do to ensure success of your eBook.

1. Make Your Title Unforgettable

Your title is the first thing potential buyers see about your eBook, so make it stand out. There are many strategies you can use to get attention when you are trying to drive initial sales.

Some writers use a title with extreme wording, such as, “Ultimate,” “Best,” or “Top 10,” but this is not necessarily the only way to do it.

Screenshot form a kindle book on amazon

The important thing is that you give them the assurance that your book has some valuable aspects to it that will help address their pain points and make their life better in some way.

2. Create Detailed Descriptions

The description is all you have to go by when you are trying to sell an eBook.

Screenshot from a book on amazon

The description is the first impression (other than the title) that readers get out of your book. Delve into some of the details to give them a better view of what you are offering them with your book.

3. Focus on Your Target Audience

Remember that you are not going to sell to everyone. There are very few books or products of any kind that sell to everyone.

You just need to study your target audience and think about what they want. What is important to them in business or their personal life? Steve Jobs accredited much of his success to building his products around the customers’ needs, rather than creating a product then trying to find the market.

This same business model can be employed by eBook writers today by finding out what customers want and creating that within your unique eBooks and articles. By addressing real customer concerns and ideas, you will be more likely to satisfy the people who are looking at your eBooks for purchase and help build your brand as an author and business owner.

4. Bring Value to Your Readers

Always consider the value that you are offering your readers. You need to focus in on what they need. Remember that readers are considering purchasing your ebook, not for the book itself, but for what it can do for them.

Image of two people sitting in a library reading ebooks on their computer

Include helpful links, videos, and pictures within your eBook to increase both the perceived and real value of your work.

5. Make it Unique

Any intellectual work should be uniquely-written and offer something that readers want. It doesn’t have to have a universal appeal, but it should offer something that is unique in the way it is presented or delivered.

The more unique you can make something, the more you will be able to create something of value for your readers.


It is also helpful to consider the purpose of your eBook. If you are an eBook author and want to increase sales of the book itself, you may want to consider writing several books so that they get cross-referenced in the searches and increase your reach to more readers.

If you are a business owner, you will likely use eBooks to promote your brand and raise awareness of your product or service.

Whatever the reason and purpose for your creation, remember to make your title and description exceptional, create something that focuses on the value you bring to your readers and keep it unique and original.

These ideas will work, no matter what your topic or style of writing and should increase your eBook’s chance of success.